Marketing your business is a complex process, and one that requires a careful approach to ensure that your marketing materials convey the message that you truly want them to. One effective way to do this is through the implementation of visual thinking practices. If you're not familiar, visual learning is a process of asking yourself a series of questions specific to the task at hand. Here's a look at a few of the most common types of questions you should ask yourself as you develop your new marketing campaign.
Questions to Ask While Planning
Planning questions are important, because they allow you to visualize the path you're going to take to create and implement the campaign. Asking planning questions early in the process can help you recognize any tools or resources you already have accessible to help you develop your campaign and may make it easier for you to craft your action plan.
Some planning questions to ask yourself include the following:
- How much time do you have to implement this campaign?
- Do you have any available resources that will help you create the marketing materials?
- How can you use the resources available to you for creating the campaign?
- What can you do to break this down into clear steps?
Questions to Ask for Simplification
The simplification process allows you to take each of the steps or stages identified by your planning questions and break them down into smaller, easier groups of information. This can make it easier to approach the design and development of your marketing campaign, because the steps will all be broken down into small, easily managed components. Since most marketing campaigns start with a big picture or broad general message, this stage is important for gaining some focus.
Some simplification questions to ask yourself include the following:
- What are the different components of this marketing message?
- How can you break these components down into manageable pieces?
- How do you use those components to create a cohesive marketing message?
Questions to Ask for Clarification
Clarification questions are essential to a marketing plan, because these questions will allow you to see any assumptions you may have made or potential conflicts between your marketing message and the materials that you've created. Use these questions with each component that you create, because it ensures that you look at each piece you create from an objective standpoint and think critically about exactly what it's saying.
Some questions to ask for clarification include:
- What is the image or piece of information actually telling you?
- Are you seeing the entire picture, or is there something missing that would provide more information?
- Does the image make logical sense in relation to the marketing message?
Questions to Ask About Association
Association questions are important to marketing campaign development, because they allow you to see how your marketing materials connect to each other and any other brand information you're putting out there. Association questions often provide you with a better understanding of the entire picture so that you can ensure a cohesive brand identification throughout all of your marketing campaigns. After all, your brand identity is the underlying common thread throughout everything that you release.
Some questions to ask during the association stage include:
- How are all of these marketing messages related?
- Are there any obvious common elements among the marketing campaigns?
- How can we organize this campaign to preserve our brand identity and maintain the flow of our standard marketing messages?
The more time you spend visualizing the actual development of your marketing campaign, the more effective the message is likely to be in the end. With these four types of questions, you'll be able to explore the campaign from multiple angles to ensure that you're conveying the message that you really intend to. For more information, contact a business such as X Plane.Share