Are you trying to draw more customers in to your bar and grill-style restaurant? Utilizing common marketing techniques like posting on social media and printing coupons in the local paper may help drum up business, but these strategies will only get you so far. If you really want the place to be packed, try implementing one or more of these more unique marketing strategies. Sponsor a sports team. Contact local sports leagues in your area and ask if they're looking for sponsors.

If you run a small web development firm, you may find that your business waxes and wanes throughout the year. Unlike large firms, you cannot take on an overabundance of work and risk not meeting deadlines, and unlike freelancers who work by themselves, you may not be able to scoop up quick project work on freelancing websites. This makes your approach to marketing critical if you want to be successful with a small firm.